Aroma Packaging Design

This candle packaging for the hypothetical brand ‘Aroma’ emphasizes the concept of scent being related to memory. Using photography within the packaging to create a connection between the memory of a place and the scent that can be associated with it. The packaging is transparent to not only show the candles but also to express the invisibility of scent and memory. The packaging is sophisticated, light and has a different meaning to each person, depending on what the image or scent means to them.